Building Your Web Site

YourBookBiz.com

10 TIPS * BUILDING YOUR WEB SITE

1. Build It For Speed.

So what does this mean for your website design? It means that you have between 10 and 30 seconds to capture your potential customer's attention. To minimize your load time, keep graphics small. Use flashy technology (Javascript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

2. Target Your Market

Know who your market is and make certain that your site caters to their needs.

3. Focus The Site  

Make certain your web site is focused on the goal, selling your book.

4. Credibility Is Crucial

A clear privacy statement is one way to build your credibility. Every commercial web site should have a privacy statement posted on line.

5. Offer A Guarantee

Offer an ironclad, no exceptions money back guarantee.

6. Make Payment Easy

Offer a variety of payment methods for your customer.

7. Simple Navigation

Make site navigation easy and intuitive. Limit the choices and direct your customers through a sales process.

8. Consistency

Make sure the site is consistent in look, feel and design. Keep colors and themes constant throughout the site.

9. Design for indexing

85% of all web users find what they are looking for via the top search engines. Utilize the meta tags keywords, description and title. Use your keywords when naming your pages.

10. Content is (still) king

Good content sells product.