Sirius Publications

Business Plan guiding Principles

·        Highest professional quality of content, production and promotion MUST be maintained.

·        Control over the text, cover, and interior design must rest with, or revert back to, the author after the initial printing contract is concluded. This should be a simple procedure and guaranteed in writing regardless of the printing /publishing option chosen.

·        Production Budget, including the initial book launch promotional strategy, must allow for a break-even scenario with the sale of 1,000 books.

·        Cost of book must be kept competitive with similar new titles within the genre.

·        Internet marketing including an author/book title web site and creative links to social networking options, are the key component in the author led promotional program.

·        Promotional activities on the book should  last for the long haul. Strategies should be developed for a minimum of two years.

·        Maximize partnerships with other entities interested in the book business and cultivate these relationships in every way possible.

·        Build your market and tend the relationship with your readers with care and attention.

·        Stay open and responsive to new and exciting changes in the self-publishing industry through membership in national, state, and local trade organizations designed for small publishers.

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